Different Businesses.
Different Problems.
Custom Solutions.
These projects don’t look the same because every business is unique.
Launch Woodland works around what each business or organization actually needs: visibility, websites, systems, task management, organization, process cleanup, or some combination of all of it.
The work changes because the business changes.
That’s the point.
locally built. locally minded.
The Portfolio
Growing Montessori
Growing Montessori
Client
Website Rebuild
Social Media Content Creation
Advertisement Campaigns
Listing Optimization
SOP Creation
Services
Isabel McLean, Launch Woodland
Project Manager
2026
Year
Growing Montessori needed more than a prettier website. The project combined a Squarespace redesign with stronger local visibility, clearer enrollment messaging, a tour inquiry process, Google Business Profile optimization, social cleanup, listings, analytics, and practical handoff documentation. The goal was to make the school easier for local families to find, understand, and take the next step with while leaving the team with a system they could actually maintain.
Website Design
Content Creation
Completed Presence
Increased Traffic
EVERY DOLLAR EARNS ITS PLACE
꩜
EVERY DOLLAR EARNS ITS PLACE ꩜
UNDERSTAND IT FIRST. BUILD IT SECOND.
꩜
UNDERSTAND IT FIRST. BUILD IT SECOND. ꩜
Woodland PTSA
Woodland Parent Teacher Student Association
Client
Website Build
Social Media Content Creation
Social Media Management
Advertisement Campaigns
SOP Creation
Drive Organization
Brand Development
Services
Isabel McLean, Launch Woodland
Project Manager
2025 & 2026
Year
The PTSA work focused on turning a lot of moving pieces into something repeatable. I built a clearer operational structure for events, communications, board resources, volunteers, sponsors, and school-specific projects so the organization was not reinventing the process every time. That included reusable event frameworks, communication workflows, organized resources, and simple systems that made handoffs easier for a volunteer-run organization with a lot of people contributing.
Drive Organization
SOP & Knowledge Management
Custom Templates
Brand Management
EVERY DOLLAR EARNS IT'S PLACE
꩜
EVERY DOLLAR EARNS IT'S PLACE ꩜
UNDERSTAND IT FIRST. BUILD IT SECOND.
꩜
UNDERSTAND IT FIRST. BUILD IT SECOND. ꩜
Woodland
Weekender
Woodland Weekender
Client
Task Management System
Workflow Design
ClickUp Buildout / Custom Task Management
Content Operations
Recurring Task Automation
Project Management
Directory Operations
Internal Systems and Organization
Services
Isabel McLean, Launch Woodland
Project Manager
2025 & 2026
Year
Woodland Weekender is where I use my own business as the testing ground. I built a ClickUp system around task management, content planning, recurring workflows, project stages, reminders, and automations so I can manage the directory, website, social content, events, seasonal guides, outreach, and ongoing updates without holding the whole operation in my head. It is a practical example of building systems around the way the work actually happens and not forcing the work into a generic template.
Management System
Custom Business
Connected Workflows and Automations
Digital Operations and Customized Templates
Website and
Discovery Experience
Built Around Your Business to Focus on Exactly What
Matters.
You’ve just seen websites, visibility, systems, task management, operations, and cleanup.
That’s the point.
Launch Woodland isn’t built around a fixed package.
It’s built around the work that will actually move your business forward.
